The most predictable path to building a million-dollar business

Author

rohan gilkes
June 30, 2025

If you want to get something rolling in July, that’s the way to go.

On to the most predictable path to a million dollar business.

Hint: local services!

Why, because there’s money everywhere. 

The markets are huge.

You’re not competing with the best Facebook ad buyers on the planet — you’re competing with your local neighbor who still takes bookings on a spiral notebook.

That’s why folks from our community are crushing it. Think about it: most of these companies don’t even have online booking. It’s like an entire industry stuck in 1995, and a bunch of Redditors are rolling in with modern tools and taking over.

That’s how we went from $0 to hundreds of millions a year so fast. 

Here are a ton of screenshots from people who joined in and are killing it.

Click to see redditor after redditor. Shoot the last one was launched by a 19 year old kid, they got to $2mil per year in 2 ½ years.It took me 3 years to get $2mil per year!

Will this work for everyone**?**

Nope. But if you’ve been stuck dreaming up the “perfect app” or still haven’t figured out your next move, this might be the fastest way to build something real.

BTW, the fastest-growing Y Combinator company back then was also a cleaning business.

OK — on to the case study. If you want to launch in 30 days starting July 1st here’s a day-by-day breakdown.

(Tip: Do one small thing a day or you’ll burn out. This is a marathon, not a sprint.)

July 1 — Tuesday (Intro)

Just chill and read through this if needed. See how this is the real deal (For the naysayers, cynics, haters, and people on the sidelines) https://www.milliondollarlaunch.biz/day27

July 2 — Wednesday (Picking your industry)

Picking your industry:

  • Home cleaning

  • Carpet cleaning

  • Home painting

  • Lawn care

  • Laundry

  • Mobile car detailing

  • Dog walking

Simple, boring, local stuff. For this guide, I’ll focus on home cleaning, but any of these can work.

July 3 — Thursday (Business Model)

Figuring out the business model and scoping out your city. Spend some time choosing your city (It’s city agnostic) and understanding the business model. Read this on business model:

July 4 — Friday (Choose Your Domain)

Choosing your domain: My approach is to combine one clear keyword with a catchy, human-friendly word — for example, Lawn Tribe. That way, both Google and real people instantly get what you’re about. Check out this link where we walk through picking a domain name. https://www.milliondollarlaunch.biz/day3

July 5 — Saturday (Branding and Website)

Figure out Your branding: Attractive people tend to get more opportunities — and the same goes for attractive websites. Launch with a brand that looks fresh and modern, more like a startup than an outdated company. Your goal should be to have the most professional-looking site in your industry within your city. Take a day to Google your competitors in your area and study their websites. Read this on websites: https://www.milliondollarlaunch.biz/day4

July 6 — Sunday (Get Your Logo)

Get your logo. Easy day. Plus a few words on how to focus on the things that matter in business. Read this: https://www.milliondollarlaunch.biz/day5

July 7 — Monday (Take a break)

Relax for a bit so you don't get overwhelmed. Take a day to unwind a bit.

July 8 — Tuesday (Copywriting)

You’ll want to create engaging content for your website. In the top section, make it clear where you operate — for example, phrases like “Premier Maid Service in Los Angeles” or “You Deserve a Clean Home in Nevada.” You get the idea. Aim for casual, fun copy throughout your entire site. Read this: https://www.milliondollarlaunch.biz/day6

July 9 — Wednesday (Customer Service)

Take a day to really think about customer service and how you can bring extra value to your industry. The goal is to build a long-term, successful business that avoids the same mistakes your competitors make. Read this on customer service: https://www.milliondollarlaunch.biz/day7

July 10 — Thursday (Online Booking)

We’re aiming for simple online booking — that’s one of our biggest advantages — so we need to make sure our pricing makes sense. Here’s a quick read on how to approach pricing. https://www.milliondollarlaunch.biz/day8

July 11 — Friday (Streamlined Checkout)

Online booking and simple checkout. Simple, streamlined booking process and Customers can start booking immediately without scrolling. Set this up, read here: https://www.milliondollarlaunch.biz/day9

July 12 — Saturday (Ecommerce Tools)

Gift cards, discount codes, and other e-commerce tools can be powerful. Take some time to explore how we use these strategies to boost conversions and grow their revenue. Read here: https://www.milliondollarlaunch.biz/day10

July 13 — Sunday (Business Formation)

Business Formation - Keep It Simple. So typically for these simple businesses I do an LLC. That's me. Read more here: https://www.milliondollarlaunch.biz/day11

July 14 — Monday (Phone System)

When picking a phone system, focus on clear call quality and easy setup.Look for features like call routing, voicemail, and texting support. Choose something scalable so it can grow with your business. See what we use here: https://www.milliondollarlaunch.biz/day12

July 15 — Tuesday (Marketing Channels)

Marketing Channels: Here's our marketing Channels and how we’ll be making money. There are a ton of places to get customers and we'll show you some here: https://www.milliondollarlaunch.biz/day13

July 16 — Wednesday (Hiring)

In every industry, there are tons of folks that are masters at their jobs. These folks will become your ideal partners in providing the actual service to customers. Not you. Read this on hiring: https://www.milliondollarlaunch.biz/day14

July 17 — Thursday(Hiring day 2)

So yesterday we went through Day 1 on how we find service providers. Since this is an important part of building these businesses, I thought we would run it back and do a day 2.  Read here: https://www.milliondollarlaunch.biz/day15

July 18 — Friday (Insurance)

I try to not to stray into areas of expertise that I'm not a pro in, especially when you could actually get top notch advice with a quick phone call or live chat with a pro. Here’s what I have on insurance. Read here: https://www.milliondollarlaunch.biz/day16

July 19 — Saturday(Email, chat, and text)

Email, chat, and text: Today we chat about creating different ways to contact us to increase conversions.All the tools we use come right to our cellphone. Read this: https://www.milliondollarlaunch.biz/day17

July 20 — Sunday(Competitive Research)

So today we're going to spend a few minutes checking out the competitive landscape and figuring out some of the issues that are industry-wide...Read this: https://www.milliondollarlaunch.biz/day18

July 21 — Monday(Yelp)

Today we'll talk about Yelp! So many folks have crushed this and changed their lives, it's insane!!!  Yelp often ends up being an integral part of our customer acquisition strategy. Read this: https://www.milliondollarlaunch.biz/day19

July 22 — Tuesday (Thumbtack)

Is Thumbtack perfect? Nah son.  But none of these platforms are. You just have to find the platform that works for your style. And that works in your city. Read this: https://www.milliondollarlaunch.biz/day20

July 23 — Wednesday (Mindset)

HERE'S WHY BUSINESS HASN'T WORKED OUT FOR YOU YET!

Today is a little different. I want to spend today addressing the things I've seen that cause people to fail at building local service businesses and any business at all for that matter. Read this: https://www.milliondollarlaunch.biz/day21

July 24 — Thursday (Take a break here)

July 25— Friday (Launch plans)

Most people will spend months "getting ready to get ready."  You're about to LAUNCH and start making money! That puts you in an incredibly elite group of action-takers**. Read this:** https://www.milliondollarlaunch.biz/day23

July 26 — Saturday (Design)

Design for Conversions -If your design doesn't connect you're going to have to work harder for customers. And I'm way too lazy for that! Better to invest in good design upfront than work 10x harder later. Read this: https://www.milliondollarlaunch.biz/day24

July 27- Sunday (Email marketing)

If content is king...EMAIL IS THE RULER OF THE FREAKING UNIVERSE!!!

It's the closest thing you have to ATMs in the internet marketing game. Read here on earning from email: https://www.milliondollarlaunch.biz/day25

July 28- Monday (Tools we use)

The No Explanation Post of What I Use. So folks usually hit me up to ask what products/services we use for a variety of things. After $20 million in sales and over 100,000 jobs done, I've tried a ton of things along the way. Here's the things that have risen to the top after trying a gazillion options on this journey. https://www.milliondollarlaunch.biz/day26

July 29- Tuesday (Let's Do it for you!)

This is a lot of work, we can set this all up for you in 30 days: Just a fully built, ready-to-run business in 30 days —Everything done for you while you focus on what matters most.

Bottom line: Build something in 2025.

If it’s not this, build something. There’s no reason to lurk on Reddit forever without shipping anything.

One last note — keeping it real

Business is hard. If someone says otherwise, they’ve never built one. You might fail. It can be stressful. It might make you gain weight, lose sleep, all of it.

But it’s possible, and the blueprint is right here. Tons of people have done it, and for me that’s all I need to know to give something a shot!

Dm me if I can answer anything. 

Peace.

P.S. If you want us to do this for you go here: https://cleaningbootcamp.com/